OETA Foundation selects WPBT’s Jackson as next president

By Dru Sefton

Jackson

Jackson

Daphne Dowdy Jackson, v.p. of development and marketing at WPBT in Miami, moves in January to assume leadership of the OETA Foundation, the fundraising arm of OETA-The Oklahoma Network in Oklahoma City.

The appointment was announced today by James Cook, chair of the OETA Foundation Board. Jackson will replace President Robert Allen, who retires at the end of December.

At WPBT, Jackson oversees renewals, direct mail, additional gifts, telemarketing, sustainers, viewer services, on-air fundraising, major gifts, planned giving, grants and marketing. Jackson’s department raises about $9 million annually.

From 2004-12, Jackson was g.m. at Basin PBS in Midland, Texas. She led a successful capital campaign to secure a new home and brought the station out of debt while producing several award-winning public television programs, the announcement said.

“I’m thrilled to be able to return to my home state of Oklahoma and to be the leader of such a dynamic 30-year public television nonprofit organization,” Jackson said.

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