KACV-TV rebrands as Panhandle PBS to honor anniversary

By Dru Sefton

KACV in Amarillo, Texas, is marking 25th anniversary by changing its name to Panhandle PBS, the station announced Sunday, to reflect its location in the Texas Panhandle.

“Market research tells us that ‘Panhandle PBS’ is really what viewers think of when they think of KACV,” said Linda Pitner, the station’s general manager.

Pitner told Current that no one in the region equates the word with its alternate definition of asking strangers for money — which PBS member stations are known to do from time to time.

“We completed a market research project before changing our name and feel that the new name better identifies the product we are providing and the place we are serving,” Pitner added. “We have had nothing but glowing feedback on the rebranding.”

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