PBS ranks No. 7 of 10 popular brands among Democrats in this year’s “Red, Blue and Independent Rankings,” the annual aggregate indicator of “brand health” from YouGov’s BrandIndex, “a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously.”
Google, PBS and Dove appear only on the list for Democrats, not Republicans or Independents.
More than 1,100 consumer brands are tallied for the index, which combines scores for quality, value, general impression, satisfaction, reputation and willingness to recommend. Results from respondents age 18 and older are filtered for their political party affiliation.
Copyright 2013 American University