Wits introduces social club in advance of fourth-season launch

By Andrew Lapin

For a new season of Wits that begins production this fall, American Public Media is offering social club memberships to fans of the show. At right, host John Moe. (Photo: Eamon Coyne/APM)

American Public Media is now offering social-club memberships to fans of Wits. At right, host John Moe. (Photo: Eamon Coyne/APM)

American Public Media’s Wits is introducing a “Social Club” for fans as producers prepare to launch the show’s fall season.

For $35, fans become members for the fall 2013 and spring 2014 seasons and gain early access to tickets for live performances of the variety show, hosted by John Moe and recorded in St. Paul’s Fitzgerald Theater. They also receive a 10-percent discount on up to four tickets per show and other perks.

“Social media has been embedded into Wits’s DNA, so a social club seemed like a natural fit,” APM spokesperson Tara Schlosser told Current. “We heard from our fans that they wanted more access, more ways to play with us, and we see this as an opportunity to do that.”

The 10-episode fourth season of Wits, which went into national distribution as a weekly series this year, begins feeding Oct. 25. New programs will feature guest appearances by comedians such as Margaret Cho and David Cross, and musicians such as Loudon Wainwright III and Yo La Tengo.

The first event for social club members is Sept. 4, when the show throws a happy-hour ticket presale event in St. Paul.

This article was first published in Current, Aug. 26, 2013.
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