KCRW brings L.A. listeners closer to New York’s Latin Alternative Music Conference

By Erica Sánchez-Vázquez

Los Angeles radio station KCRW is offering special programming and music downloads in conjunction with the Latin Alternative Music Conference in New York City, July 9–13.

DJ Raul Campos, host of a weeknight show on KCRW, will broadcast from New York July 11 and 12, bringing “the sights and sounds of New York” to his listeners. The LAMC, he said, “is where it’s at” for people who enjoy Latin alternative music.

The LAMC has grown since it started 14 years ago, according to Campos. “It’s getting bigger, stronger, more diverse,” he said. The conference offers panels and concerts with established and up-and-coming artists representing different genres and countries.

Campos prepared a short piece about the conference that aired July 9 on KCRW’s weekday show Morning Becomes Eclectic. The program will also feature a wrap-up piece when Campos returns from New York.

In the city, Campos will MC two events and DJ at the July 11 SummerStage Show, along with musicians Lila Downs, Natalia Clavier and Pamela Rodriguez.

In addition to the New York–based content, Today’s Top Tune, which offers daily downloads on the KCRW website, is featuring Latin alternative artists. The station will also offer a free concert with Mexican performer Ximena Sariñana at the Hammer Museum July 11. The show is one of five Thursday-night concerts organized by KCRW and the Hammer Museum this summer.

KCRW has sponsored LAMC on 10 occasions, providing an opportunity for the conference to reach a broad listenership that appreciates alternative music, Campos said.

“With the presence of KCRW, it’s so easy [for LAMC] to communicate with an audience that understands and is open to that sound,” said Campos.

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