WNET hopes cheeky fake ads generate real contributions

By Dru Sefton

Have you heard about that crazy new reality TV show, Knitting Wars?

WNET in New York City is using that fake title and others to make a point, and, it hopes, score a lot of donations.

The New York Times reports that the station is running an ad campaign touting titles including, Bad Bad Bagboys, Bayou Eskimos, The Dillionaire and Married to a Mime. Next to an ad for the fake program is a real pitch: “The fact you thought this was a real show says a lot about the state of TV. Support quality programming. Join us at thirteen.org.”

The intent is to present the station as “an island in a sea of madness,” said Kellie Specter, senior director for communications and marketing at WNET.

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