‘Impact Playbook’ from BAVC helps track media engagement

By Dru Sefton

The Bay Area Video Coalition, the San Francisco-based group that seeks to inspire social change by empowering media makers, just released a new resource,  “Impact Playbook: Best Practices for Understanding the Impact of Media.” The free download contains best-practice ideas for developing engagement strategies as well as measuring and communicating the impact of media projects.

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