NCME report says pubmedia needs better impact measurement

By Dru Sefton

Public media has no standardized impact measurement practices or frameworks, and having just one approach is not realistic for all outlets, according to a new report provided by the National Center for Media Engagement based on research by San Francisco-based LFA (Learning For Action) Group, which works to increase impact and sustainability in the nonprofit sector.

“This report confirms much of the conventional wisdom about the lack of use, or convergence, around a single measurement framework – or for that matter agreement on what constitutes impact,” the report notes.

It advises that public media must better define “impact,” face the tensions that exist over public media’s responsibilities, prioritize mission, and collaborate on resources to lower costs.

The report and accompanying tools are available on NCME’s website.

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