Newman’s Own gives WETA $100,000 for BrainLine multimedia work

By Dru Sefton

WETA in Arlington, Va., has received a two-year, $100,000 grant from Newman’s Own Foundation for its BrainLine, a national multimedia project offering resources about preventing, treating and living with traumatic brain injuries. The grant will be used to expand coverage of military-specific information, according to the station.

The actor was a big supporter of public broadcasting. His charitable foundation, funded by his Newman’s Own line of grocery goods, donated $2.2 million to nine pubcasting stations — including WETA — in December 2010.

Also, in 2007 and ’08, Newman was in the process of developing a public affairs show with a production budget of $5 million with Connecticut Public Television, his local station. But the Oscar-winning actor died before that project could be finalized.

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