Newman’s Own continues pubcasting largesse, this time providing $2.4 million

By Dru Sefton

Newman’s Own Foundation, established by actor Paul Newman with proceeds from his line of grocery products, is giving $2.4 million in grants over two years to 13 public broadcasting stations and organizations.

Connecticut Public Broadcasting, which Newman considered his local station, will receive $250,000. Getting $200,000 each are American Public Media / Minnesota Public Radio, CPB, KCET in Los Angeles, KCTS in Seattle, NPR, KETC in St. Louis, WNET in New York City and WHYY in Philadelphia. Recipients of $150,000 are Detroit Educational Television Foundation, WPBT in Miami and WSHU in Fairfield, Conn. And $100,000 goes to WAMC in Albany, N.Y.

“Paul Newman believed that the independent voice played a critical role in making our world a better place,” said Robert Forrester, President of Newman’s Own Foundation, in the announcement. “He was a strong supporter of public broadcasting, and we are proud to maintain that support for today and into the future.”

Contributions by Newman’s Own in support of public broadcasting now total nearly $10 million, including $2.2 million in 2010.

The latest round of funding will be used as challenge grants, or for programming or special projects — such as NPR’s $200,000, which will go toward StoryCorps’ Military Voices Initiative.

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