Spotify chooses KCRW as sole radio partner for upcoming new music discovery platform

By Dru Sefton

KCRW in Santa Monica, Calif., is the only radio station to partner with streaming music service Spotify on its upcoming new music discovery platform, debuting early next year, and one of only 25 American outlets to be included.

The station will offer several themed playlists — such as a “Rainy Day Music Mix” — as well as the most-played tracks on KCRW’s signature music show Morning Becomes Eclectic.

KCRW was the first American station to launch a music discovery app on the Spotify platform, KCRW Music Mine for Spotify, which is now one of the most popular apps on the site.

The Music Mine app for iPad was originally developed by Public Radio Exchange.

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