http://www.current.org/2012/12/basic-memberships-more-trouble-than-theyre-worth/ For people in public media Fri, 08 Feb 2013 22:09:39 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.current.org/2012/12/basic-memberships-more-trouble-than-theyre-worth/#comment-1004 Jim Lewis Fri, 11 Jan 2013 01:16:00 +0000 http://www.current.org/?p=25508#comment-1004 Great, Steve. If you’re in “fundraising,” basic memberships may not make much sense, but if you’re in “development,” they’re an important part of the program.

]]> http://www.current.org/2012/12/basic-memberships-more-trouble-than-theyre-worth/#comment-864 Steve Bass Thu, 13 Dec 2012 22:02:00 +0000 http://www.current.org/?p=25508#comment-864 Interesting article and perspectives. One thing not mentioned is how basic membership relates to planned giving. On a regular basis, OPB receives significant planned gifts from people who otherwise are very small donors. Sometimes their loyalty is best measured not in the size of their gift, but in the longevity of their giving. And, with some frequency, you be surprised how that loyalty of a small donor translates into a large bequest.

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