ITVS kicks off effort to pull Independent Lens fans from Thursdays to Mondays

By Dru Sefton

The Independent Television Service has launched a social-media campaign to steer viewers from Thursdays to Monday nights, as Independent Lens prepares to take its new spot in the PBS lineup, with POV.

ITVS is urging fans to fans to download an “I stand with independents” sign, take a photo, tweet the picture to #StandWithMe, add it to a Facebook page and submit it to the ITVS Tumblr.

“We need your help in the long haul to drive audiences to Monday nights,” ITVS President Sally Jo Fifer said on the organization’s website.

ADVERTISEMENT
ADVERTISEMENT