Sue Schardt of AIR extols storytelling genre

By Dru Sefton

“Those of us working in public media have the potential as never before to expand and deepen understanding, tolerance, and common purpose among a broadly diverse citizenry,” writes Sue Schardt, executive director of the Association of Independents in Radio on MediaShift. How? Storytelling.

“Storytelling has emerged as a safe zone that allows media practitioners to circumvent, or at least loosen up, some of the traditional boundaries that may be confining the industry during a time of great change,” she writes. “It is, in part, a way for us to flex and experiment on the edges of the often strict parameters of journalistic practice and the fixed broadcast medium that defines much of what we do — sort of like the Casual Friday versus Monday to Thursday in a workweek.”

Her post is one in a special series, “New Storytelling,” on the digital media site.

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