http://www.current.org/2012/09/attracting-eyeballs-online-requires-smarter-strategy/ For people in public media Fri, 08 Feb 2013 22:09:39 +0000 hourly 1 http://wordpress.org/?v=3.5 http://www.current.org/2012/09/attracting-eyeballs-online-requires-smarter-strategy/#comment-632 Attracting eyeballs online requires smarter strategy | Current.org | Giornalismo Digitale | Scoop.it Tue, 18 Sep 2012 13:43:42 +0000 http://www.current.org/?p=19857#comment-632 [...] KPLU’s 'rockstar' checklist translates into more pageviews The process began in earnest in 2009 after we learned what can only be described as a “hard lesson”: Think twice before undertaking a ground-up overhaul of your digital platforms without substantially more resources than you expect to need. Developers who underestimate the complexity of the process will cost money and time — potentially setting you back a year or more.  [...]

]]> http://www.current.org/2012/09/attracting-eyeballs-online-requires-smarter-strategy/#comment-631 Public radio station finds recipe for digital news success « MDLF Knowledge Bridge Tue, 18 Sep 2012 04:03:50 +0000 http://www.current.org/?p=19857#comment-631 [...] we highlight a brief case study from KPLU, a public radio station in Seattle in the United States, which underwent not just a technology [...]

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