In a move signalling its ambitions to extend its clout and influence in public radio, Boston’s WGBH has acquired Public Radio International, the Minnesota-based program distributor of radio programs such as This American Life, The World and The Takeaway.
Financial terms of the deal have not been disclosed, but the sale will help to stabilize the nonprofit program distributor PRI, which ran an operating deficit of $2 million in 2011, according to PRI spokesperson Julia Yager.
“This is a deal borne out of shared visions,” Yager said in an interview with Current. PRI began examining its options last year as its leadership considered the implications of various funding scenarios for public media.
PRI looked for partners to help it continue distributing radio programming and found that WGBH was best aligned with its own mission and values. The sale was not triggered by the BBC World Service’s decision to end its distribution contract with PRI, Yager said.
WGBH, the leading producer of PBS programs, is repositioning itself within the public radio system with the purchase. The Boston pubcaster has significantly expanded its radio footprint with local audiences over the past few years, and it’s now poised to play a bigger role in production and distribution of national radio programs. WGBH produces PRI’s The World and is an editorial partner with The Takeaway, the morning drivetime show that’s being revamped as a midday program as grant funding winds down. New York’s WNYC co-produces the Takeaway with PRI and other editorial partners.
The sale transaction, which closed today, establishes PRI as an independent nonprofit affiliate of WGBH. By remaining operationally independent, PRI is able to maintain its existing relationships with program producers and affiliate stations, Yager said.
Copyright 2012 American University