The FCC is officially ending its viewability rule, which required cable operators with analog/digital systems to deliver must-carry TV stations in both formats, reports Broadcasting & Cable. Broadcasters wanted the FCC to extend the requirement another three years, but the cable industry backed the FCC proposal to sunset the rule. Cable operators must still provide dual carriage for a six-month transition period and give customers 90 days’ warning before ending analog transmissions. If too many consumers complain, the FCC may reinstate the requirement.
The National Association of Broadcasters “remains concerned” that the decision “has the potential to impose negative financial consequences on small local TV stations that are a source for minority, religious and independent program diversity across America,” said Dennis Wharton, NAB spokesperson. Those stations had protested the end of analog signals.
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