Comments on: In social media metrics, ROI is more than a sum of fans http://www.current.org/2012/05/in-social-media-metrics-roi-is-more-than-a-sum-of-fans/ For people in public media Fri, 08 Feb 2013 22:09:39 +0000 hourly 1 http://wordpress.org/?v=3.5 By: In social media metrics, ROI is more than a sum of fans | Current.org | Radio Hacktive (Fr-Es-En) | Scoop.it http://www.current.org/2012/05/in-social-media-metrics-roi-is-more-than-a-sum-of-fans/#comment-658 In social media metrics, ROI is more than a sum of fans | Current.org | Radio Hacktive (Fr-Es-En) | Scoop.it Thu, 27 Sep 2012 21:52:32 +0000 http://current.org/?p=6429#comment-658 [...] Now that most public media stations have become active on social networks — with some combination of Facebook pages, Twitter accounts, blogs and YouTube channels — staff members at many stations are struggling with the question: Are we getting the most bang for our social-media buck? After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.  [...]

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