PBS to produce sessions on TV fundraising at PMDMC

Next year’s Public Media Development and Marketing Conference, the annual event organized by pubradio’s Development Exchange Inc., will include a new track for pubTV professionals, produced by PBS. The conference runs July 12-14 in Seattle.

The track will focus on pledge practices, fundraising and community engagement around children’s programming, and television-specific research.

DEI and PBS announced the collaboration in a statement Dec. 6. “For the first time, the whole public media family will have the opportunity to focus together on the very best fundraising ideas and practices,” said DEI President Doug Eichten. The partnership “demonstrates the spirit of institutional collaboration that is critical at the national and station levels,” said PBS President Paula Kerger.

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