KCRW unveils new mode of music discovery

KCRW, the Los Angeles station whose taste-making sensibilities for new music extend from its airwaves to digital platforms, is releasing its first iPad app today.

Music Mine, offered for free in the iPad app store, displays up to 100 artists that have been recommended by the station’s deejays. Users can listen to a deejay’s full show, learn more about the featured artists or — for those who want a “lean-back” music experience — tap into KCRW’s all-music stream Eclectic 24.

The app was designed as a “new mode of music discovery” — one that departs from long-form audio content of KCRW radio broadcasts yet still provides “a human-curated experience that is knowledgeable, passionate, unpredictable and even quirky,” said Anil Dewan, KCRW director of new media.

To develop Music Mine, KCRW tapped Public Radio Exchange, a leading producer of software applications for public media companies, and the digital design firm Roundarch. The app is built on the Echo Nest music platform that provides music applications for a variety of media companies.

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