Elsewhere On the Web Archives
May 15, 2009
Fundraising online up, size of donations down
Online fundraising among 32 nonprofits is up 26 percent over 2008. That's the good news. The not-so-good news is the average donation decreased by 21 percent. So says the 2009 eNonprofit Benchmarks Study, co-authored by M+R Strategic Services, a nonprofit advocacy group, and the Nonprofit Technology Network. Other findings: Email response rates held steady this year, compared with previous declines. The average online gift was $71, down $15. And email lists continue to grow, but more slowly.
posted at 2:06 PM EST